Cathay Pacific Cargo is to be rebranded as Cathay Cargo.
The cargo subsidiary of Hong Kong’s Cathay Pacific Airways is making the change to better align with the purpose, vision and values of the master brand Cathay and all its subsidiary brands.
Shipping directly to more than 70 destinations worldwide, Cathay Cargo is committed to advancing the development of all destination countries served by Cathay’s more than 200 aircraft.
Group Chief Executive Officer Ronald Lam said: “Cathay’s cargo business has played a vital role in the success of the Cathay Group since 1946, when we carried our first shipment between China and Australia. Our cargo services operate out of our home base of Hong Kong, which is also the world’s busiest international air cargo hub.
“This is an opportune moment to align our cargo business with the master brand as we continue our cargo investments in Hong Kong and the Greater Bay Area for a promising future. This rebrand reflects our Cargo business’ commitment to the same ‘Move Beyond’ ambition as the Group, while building on a strength that the Cathay brand has long been known for – offering leading-edge services to our customers.”
For enthusiasts, this will see a slight change to the livery of the airline’s Boeing 747 freighter aircraft, which will now wear large ‘Cathay Cargo’ titles along the fuselage, with the otherwise standard Cathay Pacific livery.
The aircraft in the image above is B-LIE, a 747-400 freighter, which appears to be the first to wear the modified livery.
Expect to see it rolled out over the fleet over the coming year.
