Air New Zealand has announced its new colour scheme and branding.
Whilst its nothing too drastic, it sees the airline stepping away from its green and blue tail colours, and adopting the national colour of black on its tail. It will also adopt revised titling on the airline name.
The traditional Koru symbol will still be retained on the tail, giving it a strong link with the previous scheme.
Air New Zealand began using black as its corporate colour ahead of the All Blacks’ campaign last year.
“Black has resonated well with our customers and staff who identify with it as the colour of New Zealand and a natural choice for our national airline. It inspires pride, is part of our Kiwi identity and a symbol of Kiwi success on the world stage,” Chief Executive Office Rob Fyfe says.
