JetBlue Unveils New Livery

JetBlue Airways has today unveiled the first aircraft wearing what will become its new standard livery.

Already known for its wide array of aircraft tail designs, as well as many different special liveries on its large fleet of Airbus and Embraer planes, JetBlue’s standard livery has remained largely unchanged throughout its 23-year history, with only the addition of larger titles.

JetBlue’s New Livery

Today, the new scheme was rolled out on an Airbus A321 aircraft with the Mint product. The aircraft has been appropriately named “A Defining MoMint”. It has the registration N982JB.

The new livery is much bolder, with an all-over blue fuselage compared to the previous white fuselage.

Airline titles are now in white, and the rear fuselage and tail (on this aircraft at least) features white and turquoise sections. The aircraft’s winglets are also in turquoise.

“Liveries have always been a part of our identity. When you spot a JetBlue aircraft—whether on the ground or in the air—we want customers to recognize us as a travel brand that moves them differently than everyone else,” said Jayne O’Brien, head of marketing and loyalty, JetBlue. “The new livery helps us stand out among a sky of legacy carriers, and is a stunning reflection of our role as a disruptor that uniquely combines lower fares and great service.”

From the airline’s press release, it seems different tail schemes will still be used on the aircraft, but will now extend onto part of the fuselage.

As the company’s first brand refresh in a decade, the new colors and designs reflect a more joyful, contemporary and digital-first appearance. From the outside to the inside, each touchpoint in the JetBlue experience has been thoughtfully created to honor its storied identity while signaling its bold moves to bring disruptive, customer-focused impact to new markets.

What do you think of the new scheme? Leave a comment below